Thoughtfully Designed for a Healthier You
through evidence-based behavior change
We do this by creating evidence-based digital health strategies that harness the power of mobile technology. We believe that clinical validation is required to support behavior change people can believe in and that sticks.
Nicotine Addiction
Neal L. Benowitz, M.D.
Cigarette smoking remains a leading cause of preventable disease and premature death in the United States and other countries. On average, 435,000 people in the United States die prematurely from smoking related diseases each year; overall, smoking causes 1 in 5 deaths. The chance that a lifelong smoker will die prematurely from a complication of smoking is approximately 50%.
21st-Century Hazards of Smoking and Benefits of Cessation in the United States
Prabhat Jha, M.D., Chinthanie Ramasundarahettige, M.Sc., Victoria Landsman, Ph.D., Brian Rostron, Ph.D., Michael Thun, M.D., Robert N. Anderson, Ph.D., Tim McAfee, M.D., and Richard Peto, F.R.S.
Extrapolation from studies in the 1980s suggests that smoking causes 25% of deaths among women and men 35 to 69 years of age in the United States.
The Promise of Vaping and the Rise of Juul
Jia Tolentino
Teens have taken a technology that was supposed to help grownups stop smoking and invented a new kind of bad habit, molded in their own image.
Using e-cigarettes increases likelihood of using cigarettes among youth, study finds
truthinitiative.org
oung people who use e-cigarettes are more likely to progress to smoking cigarettes and increase both e-cigarette and cigarette use over time, according to a study by the research organization RAND Corporation.
Juul users may be more likely to get hooked, Stanford study of young vapers finds
Nanette Asimov, San Francisco Chronical
Young Californians are so taken with the joys of vaping — the fruity flavors, how easy it is to hide, the social status it confers — that they’ve forgotten the most important thing about the e-cigarettes, a new study finds.
INTRODUCING MO:
Helping People Quit Using Tobacco…For Good
For those who have tried everything from patches to pills and still feel like they can’t quit, MO helps people who use tobacco quit…for good. Delivered in a convenient mobile application, MO is entering clinical testing to help people succeed in their quit journey.
Intelligent App Design
MO’s app design helps people who use tobacco take back their lives using a broad variety of habit change methods, like tracking their triggers to actively planning their quit from Day 1.
Personal Motivation
By combining the experiences of those who used to use tobacco with clinically-validated smoking cessation methods, MO is designed to help people who smoke to succeed by finding their “why” and supporting them throughout their quit process.
Cost and Clinically Effective
MO provides a cost-effective, convenient, and flexible program that can be provided to customers—as either a stand-alone offer or part of a larger program—to help their employees quit smoking for good.
Coming Soon to the App Store
Sign up and be the first to know when MO is available to download and start your quit journey with us.
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